Company & Team
Pecán Argentina is a family agricultural business, built on two strong pillars of expertise: the company combines the production and the distribution of one of the healthiest fruits on Earth. Pecán Argentina is already among the Top 20 pecan plantations worldwide, and will reach Top 10 after the second round of investment, covering 1200 hectares of trees.
For decades, the Villar and Rohde families have been involved in the production and worldwide distribution of high-quality food products from Argentina.
Lia Villar & Dominicus RohdeArgentine-German couple with seven children and a son-in-law
Distribution and MarketingInitially, the distribution is intended to cater to the growing markets of the Mercosur-countries. For decades, the Management Team has held intensive business relations within Argentina, Uruguay and especially with Brazil as a direct neighbour and huge potential customer.
This allows the company to distribute globally, far beyond the Mercosur region. The fact that the Southern Hemisphere‘s production is offset by half a year to the U.S. harvest is an additional advantage, leading to higher sales in Northern Hemisphere markets (USA, China and Europe).
Business BackgroundThe demand for Pecans in the world market continues to rise. For the past 30 years, the Pecan nut has benefited from a growing market, the constant increase in demand has exceeded supply, resulting in maximum sales at a high price. While production is estimated to double in the upcoming 15 years, the market demand is forecast to grow by 400% over the same time span.
An adequate supply of nutrients can only be ensured if especially rich foods, like the Pecan nut, are given a more prominent position in dietary recommendations in the future. In addition, health consciousness grows constantly in industrialized nations and emerging markets. The Pecan nut, as a nutritious and healthy food, embodies the spirit of the time.