Company & Team

Pecan Argentina is a family agricultural business, built on two strong pillars of expertise: the company combines the production and the distribution of one of the healthiest fruits on Earth. Pecan Argentina is already among the Top 20 pecan plantations worldwide, and will reach Top 10 after the second round of investment, covering 1200 hectares of trees.

For decades, the Villar and Rohde families have been involved in the production and worldwide distribution of high-quality food products from Argentina.

Argentina-German couple with seven children and a son-in-law

Lia Villar & Dominicus Rohde

Argentine-German couple with seven children and a son-in-law
The Argentinian Villar family has owned and harvested land in Goya, Corrientes for over 200 years and the German Rohde family has been trading South American and European produce for almost 100 years, primarily selling and distributing wine, beef and other perishable goods. The joining of these Argentinian and German families and their expertise has resulted in this agricultural endeavor.
The Corrientes region provides the perfect conditions for growing pecans. Noticing a gap in a continuously growing market for pecan nuts, the management team realized that this would be the perfect opportunity to produce and distribute a finished end-product, not something that is commonly done in Argentina.

Distribution and Marketing

Initially, the distribution is intended to cater to the growing markets of the Mercosur-countries. For decades, the Management Team has held intensive business relations within Argentina, Uruguay and especially with Brazil as a direct neighbour and huge potential customer.
The operating families have over 50 years of experience in export and maintain various offices throughout the U.S., South America and Europe. There is direct access to leading Pecan traders, as well as leading producers in the U.S., food importers and distribution channels in China, Taiwan, Germany, France and Spain.

This allows the company to distribute globally, far beyond the Mercosur region. The fact that the Southern Hemisphere‘s production is offset by half a year to the U.S. harvest is an additional advantage, leading to higher sales in Northern Hemisphere markets (USA, China and Europe).

Business Background

The demand for Pecans in the world market continues to rise. For the past 30 years, the Pecan nut has benefited from a growing market, the constant increase in demand has exceeded supply, resulting in maximum sales at a high price. While production is estimated to double in the upcoming 15 years, the market demand is forecast to grow by 400% over the same time span.
The main customers are the U.S., where Pecans are already part of the daily diet. Demand in China, the second major market, is rapidly rising. The exponential growth of the world population creates the need of even greater amounts of nutrient-rich foods.

An adequate supply of nutrients can only be ensured if especially rich foods, like the Pecan nut, are given a more prominent position in dietary recommendations in the future. In addition, health consciousness grows constantly in industrialized nations and emerging markets. The Pecan nut, as a nutritious and healthy food, embodies the spirit of the time.

Price evolution of in-shell pecans from 1980 to 2018

USD/kg

Our Mission

We aim high.

Our mission is to develop the most powerful, sustainable and healthy agricultural business in Argentina, and one of the global leaders in the pecan nuts market.

Pecán Argentina links economic attractiveness with environmental sustainability. It proves that exceptional profitability, community involvement and social responsibility can successfully engage with each other.
We base our development and continued growth on five building blocks that represent the ethos of our company and our strengths that will help us become one of the world market leaders in pecan production:
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Eco-friendly

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Social Responsibility

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Sustainability

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Emerging Markets

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Exceptional Profitability

Management Board

The management board consists of members of the Villar and Rohde families, although external organizations have been consulted from the initial stages on.
Dr. Julian Urquijo

Dr. Julian Urquijo

President
Tomas Villar de Rohde

Tomas Villar de Rohde

Deputy
Anna Villar de Rohde

Anna Villar de Rohde

Deputy
Karsten Roloff

Karsten Roloff

Deputy

Advisory Board

The following independent advisers assist our company:

INVESTMENT

Vincent Derudder

President of the FECIF, European Federation of Financial Advisors and Financial Intermediaries, Brussels, Belgium

Miguel Muñoz

Managing Partner, First Dominium Group, Luxembourg

AGRONOMICS & NUTRITION

Agustín Perez Bourbon

Agricultural Engineer, Farmer, Pecan Export Expert, Professor at UBUniversity, Buenos Aires, Argentina

Prof. Dr. Nicolai Worm

Professor at the German University of Applied Sciences for Prevention and Health Management, Germany

LEGAL & TAX

Juan Popken

Lawyer Buenos Aires and Hamburg, Argentina and Germany

Mariano Tomatis

Partner pwc PricewaterhouseCoopers Argentina, Buenos Aires, Argentina

Our Partners

Pecán Argentina has developed with the expertise of various institutions and research universities on the advisory board.
With regards to the agronomics of the pecan nut, the primary body consulted has been the INTA, the National Institute of Agricultural Technology in Argentina with their leading pecan experts. INTA is set up of 47 experiment stations, 260 extension units, and 15 research institutes.
These enable INTA to contribute substantially to production and land management change processes that Argentine agriculture needs to be able to compete in the world’s new production and marketing scenario.